01
Snap it
Point at the front of the pack — or the ingredients list if you're curious. No barcode hunting.
👋 Hi, I’m Pip
Know before you bite.
I’m your trusted vegan detective. Point your iPhone at any candy bar, snack, or mystery import, and I’ll read the label in seconds — then give you a straight, friendly answer. No squinting at fine print required.
Coming soon to theApp Store
Free · No sign-up · No account nonsense
How it works
Three taps to a straight answer
02
Pip reads it
Our little detective decodes every ingredient — including the sneaky ones like whey, shellac, and carmine.
03
You get the verdict
One clear grade, one warm explanation, and — if it's a no — a vegan swap worth trying instead.
The grades
Four honest answers
No confusing scores out of ten. Just what you actually need to know, with Pip reacting to each.
Vegan-approved ✔
All plants, no surprises. Enjoy it with a clear conscience.
Vegetarian, not vegan
Dairy or eggs snuck in. Great for veggies — vegans, hold off.
Not this time 💔
Animal ingredients inside — but Pip will suggest a swap that isn't.
Let's look closer 🔍
Label's playing coy? Snap the ingredients and Pip nails it down.
A catalog that grows itself
Every check helps the next shopper
The first time anyone scans a product, Pip does the homework and saves the verdict for everyone. The more the community checks, the more answers come back instantly — and anything new you find is saved for the next person who reaches for it.
We're just getting started, so help us build it — every scan makes the catalog a little smarter. 🌱
Oreo OriginalVegan ✔
KitKatNot vegan
Cheez-ItVegetarian
Never squint at a label again
Free on iPhone. Your lists sync privately with iCloud — no sign-up, no spam, no judgment.
Coming soon to theApp StoreLaunching soon — App Store listing is in review.